Swotly - About us

About us

Our Team

Sarah Kerr


Sarah has over 20 years' experience working in higher education. Here Sarah was able to use her skills in problem-solving to ‘get stuff done’. For the past 10 years, she has worked in strategic partnership building, linking universities and their research with people and organisations 'out there' who might be interested in it.

Sarah has been a parent governor for five years, including a spell as chair. As the parent to two boys, she’s motivated to work on Swotly because she feels like she doesn’t know enough about what her boys are doing in school and wishes that she did!

Craig Bentley


Craig has over 20 years' experience in operations and education, helping educational institutions transform how they structure and operate in order to ultimately improve the experience of staff and learners.  

He enjoys collaborating with teams to improve ways of working and believes that there’s always a better way, this is why he loves helping people find creative ways to solve problems.

Craig is a parent to two teenagers at different schools and believes there must be a better way to engage with their learning without the complexity of multiple systems, emails, and apps to keep track of.

Suzanne Osborne

Content Creator

Suzanne’s career history covers libraries, charities, and more. She enjoys helping people get answers to questions and writing clearly and concisely.

Suzanne’s a parent to one tween. A voice tech sceptic, she might just be being converted as she discovers more about what voice can do.

Sol Baish

Product Designer

Sol has 15 years of experience building teams, processes, and products in the Pharma tech industry, with a keen focus on improving patient engagement through creative technologies.

For the past 5 years, Sol has focused on content production, working across many industries, to produce video, animation, and audio content. Sol has two teenage kids; with one heading to performing arts school. Sol has a particular interest in helping enable greater performing arts provision in schools.

Joe Campbell

Technical Adviser

Joe has over 20 years' experience in the tech industry, building enterprise platforms for corporations including Barclays and the BBC. He’s a highly technical and experienced technology entrepreneur with a passion for continuous improvement.

Joe’s committed to providing real value to everyday people. As a parent of two teenagers, he is keen to prove that voice technology can empower parents and increase student attainment.